Goths. When you think of goths, you think of darkness, bats, doesn’t like sunlight, you know, the usual stuff you read about in a fictional book. It’s time to break the stigma. Today we are going to delve deep into the world of goth subculture and break down piece by piece, the stereotypes.

Where did goths come from? Well, beginning in the early 1980’s, it’s audience developed from gothic rock, picked from the music genre. As time progressed, post-punk groups began to help to progress and develop goth subculture into what it is today. Further developing comes from iconic figures, some of which include Morticia Adams from the Adams family, Peter Steele from the band Type O Negative, Lydia Deetz from Beetlejuice, Taylor Momsen, Tim Burton, Elvira and so many more.

So, what is “goth”? This varies dependant on the person however, simply put, a goth is someone who finds beauty in things others consider dark. Typically, goth isn’t just expressed in what one wears but also culturally, musically, physically.

Inspiration in style and cultural references were originally and sometimes still can be taken from 19th century gothic literature and horror films. Now you can see gothic elements interpreted into other subcultures including pastel goths, nu goths, cyber goths and so many more.

Goth style today has been completely modernised. It’s not your usual Victorian-esque feel. It can be interpreted through graphic cat tee prints , knitted spider sweaters and embroidered cardigans.

For example, designer brands such as Prada showcased their AW19 collection, which looked as though it was heavily influenced by another goth icon Wednesday Adams. The first looks were a completely black colour palette while Marilyn Manson’s “Put A Spell On You” played in the background. A group of models spotted sleek plaits stepped onto the catwalk,  which is where the Wednesday element came into the show. Later, Miuccia Prada confirmed Wednesday was her main inspiration for the look.

Although goth culture isn’t what it used to be it is definitely alive and well. Jawbreaker will continue to provide wickedly wonderful and witchy products for the continued subculture that ironically enough will never be pushed into the darkness.